Make Words Work
SEO Copywriter & SEO Expert
{ Located in Gold Coast, QLD - works with clients worldwide }
Make Words Work helps businesses get found with SEO Strategies, Audits, Copywriting, and emerging AIO and GEO for search engines, socials and AI Agents and tools.
My work combines real search behaviour, clear messaging and smart strategy to improve visibility and lead generation for your clients. I work alongside web developers, designers, marketers and copywriters to help your clients get more from their 'webvestment'. For targeted support, I also offer Power Hours for SEO consults, optimisation checks and content reviews. If SEO isn’t the foundation of your web build, marketing strategy, or copy, you could be missing the bigger picture.
What kind of projects are you looking for?
Most projects involve established businesses ready to scale, but I also work with newer businesses and funded start-ups ready to invest in SEO. For developers, an SEO Strategy helps shape the site map, often revealing opportunities to upsell high-intent commercial or local pages. SEO copywriting avoids the headache of client-written copy that can delay builds and dilute results. For copywriters and marketers, an SEO strategy provides your copy with clarity and purpose, supporting consistent messaging and informed decisions across every platform where your client’s audience is searching.
What's your style?
Collaborative, strategic, and here to make your job easier. After years in executive marketing, I shifted focus to support small businesses and the creatives who serve them. These days, I mostly work behind the scenes with web devs, copywriters and marketers, helping clients show up, grow sustainably, and stay competitive. When your clients win, so do you. And that’s the kind of work I’m here for.
Describe your ideal client/project
I’ve worked with all kinds of businesses, from mechanics, psychologists, and interior designers to tech start-ups, farmers, and even a dominatrix. My clients range from small businesses needing a one-page site to large companies with 150+ pages and international reach. The average project starts with an SEO Strategy to guide structure and messaging, and 3 to 5 key commercial pages of copy that drive results. Every project is different, and that’s what I enjoy: finding where content will make the biggest impact so clients get more from their investment.
What do you charge?
SEO Strategy – $1,000: Keyword research and SEO plan to guide site structure and content.
SEO Audit – $600: For existing sites only, highlighting technical and content issues.
SEO Copywriting – From $1,600: Includes av. 800 words, metadata, 2 rounds of edits.
Power Hour – $170: One-hour consult to advise, review, plan or optimise content.
All pricing is in AUD, excluding GST. White-label projects are welcome and include a 10% discount, giving you room to add a finder’s fee.
This member profile was published in August 2025. Please note all enquiries are direct with the member, Creativault takes no part in correspondence.
